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Stop, Think, Go, Do: How Typography and Graphic Design Influence Behavior

This revolutionary guide is not only the first to look at how typography in design creates a call to action, but it also explores type and image as language. Stop, Think, Go, Do is packed with arresting imagery from around the world that influences human behavior. Page after page, you’ll find innovative messages that advocate, advise caution, educate, entertain, express, inform, play, and transform.

UGS : 123SU Catégories : , Étiquettes : , ,

Description

Table of Contents

Introduction: Stop, Go, Read This!

Chapter 1: Inform – Graphic design focuses our eyes and mind on what is already instinctively hardwired.

Chapter 2: Advocate – The language of advocacy has a common goal: alter behavior and act upon instincts, whatever the outcome may be.

Chapter 3: Play – Play adds dimension to design, enabling the viewer to have more active participation in it.

Chapter 4: Caution – Cautionary messages force the receiver to go somewhere or do something to avoid dangerous consequences.

Chapter 5: Entertain – Much graphic design cannot afford neutrality; it must grab attention in crowded environments.

Chapter 6: Express – A manifesto should be a declaration of war against complacency. At the very least it should trigger thinking.

Chapter 7: Educate – Graphic design arguably is itself a grand portal to the process of education.

Chapter 8: Transform – Transformation is not more than making the real abstract and vice versa. It is about taking something familiar and making it serendipitous.

Informations complémentaires

Format

Ebook, Printed

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detail product

  • Pages : 224 pages
  • Cover design : Veerle Pieters
  • Publisher : Smashing Magazine
  • Language : English
  • ISBN : 9781592537662
  • Product Dimensions : 9.04 (w) x 9.04 (h) x 0.66 (d)
  • Released : 5/1/2012

about the author

Author

Björgvin Benediktsson is a sound engineer with a diploma in audio engineering from the SAE Institute in Madrid, Spain. He’s an avid guitar player and audio enthusiast having worked in the music industry since 2006. He’s written countless articles on audio production, both for Audiotuts+ as well as his own site Audio Issues. When not writing about audio, he can be found in his home studio recording and mixing music for himself and others. He is originally from Iceland, but currently resides in Tucson, Arizona wondering why Jojo left.

Author

Co-founder of Envato, Collis has been designing and building websites for many years for small sites and large, mom and pop businesses, multinational corporations and governmental organisations. His work has been featured on numerous design and CSS galleries including BestWebGallery, WebCreme, CSSRemix, CSSMania, TheBestDesigns, and many more. Collis has an easy to read style of writing, and his tutorials at Psdtuts+ and Nettuts+ have been viewed by hundreds of thousands of Photoshop and Web Design enthusiasts. Collis is also co-author of several Rockable Press books and is passionate about teaching and training others.

Author

Peter Tellone is a freelance photographer, writer and photography teacher based in Southern California. He specializes in high dynamic range (HDR) imagery and landscape photography. He is a founding member of an exclusive group of photographers known as DB5. Peter can be reached at peter@groundupphotos.com. His website is groundupphotos.com, and his blog is thehdrimage.com. You can also follow him on Twitter under @Moosepix.

Author

Skellie is the former editor of FreelanceSwitch and has worked as a freelance writer, marketer and consultant for clients sourced through her popular blog, Skelliewag. She has written for Technorati Top 100 blogs like ProBlogger, Daily Blog Tips, Copyblogger and Zen Habits, and is the author of Successful Facebook Marketing and The Freelance Business Funnel. She works as a Product Manager at Envato.

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